Master Plan 2020 for Cluster ICT/Media and Creative Industries published
The new 2020 Master Plan defines four fields of innovation with high growth potential within the cluster of ICT/Media and Creative Industries for the capital region. Smart City and Smart Country are reflected as overarching integration and cross-sectional themes.
What are the fields of innovation with high growth potential for companies in the sector of ICT, media and creative industries in Berlin-Brandenburg? The 2020 Master Plan for the ICT/Media and Creative Industries cluster in the region, which was adopted in early November, defines them as follows: Erschaffen (create), Verarbeiten (process), Vernetzen (network) and Nutzen (use).
The 2020 Master Plan sees the most potential in the following topics:
- Artificial Intelligence (AI)
- Block Chain
- Internet of Things (IoT)
- Extended Reality (XR)
- High Performance Computing / Quantum Computing
- Information Security and Data Protection
The new strategy paper replaces the 2015 Master Plan. The topics Smart City and Smart Country can be found in the 2020 Master Plan as an overarching integration and cross-cutting theme, as they affect several departments and the cluster offers basic technologies for them.
Dr. Stefan Franzke, Managing Director of Berlin Partner, emphasized the outstanding role that clusters play in the further development of companies based in Berlin and Brandenburg. "They support the application of innovative technologies in the economy through which new ecosystems are created. In doing so, they promote the networking of business, science and research, thereby ensuring greater competitiveness, especially for small and medium-sized companies. And that is a central location factor."
Dr. Steffen Kammradt, Managing Director of the Economic Development Agency Brandenburg (WFBB), emphasized above all the increasing importance of networking between clusters and industries. "It is precisely at the interfaces between different disciplines that the most exciting developments often arise. This also applies to the inter-state ICT/Media and Creative Industries cluster," said Kammrad.
A total of nine fast-growing clusters
In terms of economic policy, the German capital region of Berlin-Brandenburg concentrates on a total of nine high-growth clusters. With Energy Technology; Healthcare Industries; ICT/Media and Creative Industries; Optics and Photonics; Transport/Mobility and Logistics, five clusters have been designed to be cross-state. Four further clusters - Food Industry; Plastics and Chemistry; Metal; and Tourism Industry - have been set up as Brandenburg's state clusters.
The Berlin-Brandenburg ICT/Media and Creative Industries cluster comprises around 52,000 companies with almost 290,000 employees and annual sales of around EUR 33 billion. (vdo)